Fractional CMO/CRO for B2B SaaS

Your GTM playbook got you to $10M. It won't get you to $50M.

I've spent 16 years building, scaling, and exiting B2B SaaS companies. I've sat in every seat — wrote the code, ran the teams, led from the C-suite. Now I help founders re-architect their go-to-market for what's actually working right now.

Let's Talk See How It Works

16+ Years in B2B SaaS

2 Successful Exits

$10M–$200M Company Range

Engineer Turned Operator

Here's what nobody tells you

Most growth advice is written by people who've never carried a number.

They'll sell you a framework. A funnel audit. A "marketing strategy" that's really just a content calendar dressed up in consultant-speak.

I don't do that.

I've been the engineer who built the product. The VP who hired the team. The C-suite exec who presented to the board. The operator who led companies through exits. That means I don't theorize about go-to-market — I've run every piece of it, and I know exactly where it breaks.

Today I run Stibnite, a growth agency for B2B SaaS. I deliver the output of a full revenue team — ICP definition, positioning, landing pages, paid, email, SEO, content — largely by myself, with AI as my infrastructure. Not as an experiment. As the operating model.

What I actually do

Not a menu of vague "consulting deliverables." These are the levers I pull to engineer revenue growth — systematically, in sprints, like an engineering team ships product.

Fractional CMO/CRO

Embedded strategic leadership for your revenue org. I integrate with your team, own the number, and build the systems that make growth predictable — not dependent on heroics.

GTM Architecture

ICP definition, positioning, and channel strategy built from data — not gut feel. I align marketing, sales, and product around how your buyers actually buy, not how your org chart says they should.

AI-Native Growth Ops

Outbound, content, paid, SEO — built on AI infrastructure that lets a lean team produce enterprise-level output. This is the operating model I use every day. I install it in your company.

How engagements work

No 6-month discovery phases. No 80-page decks that collect dust. I work in sprints with clear outcomes.

Step 01

The North Star Workshop

A 1-day intensive where we audit your funnel, refine your ICP, and build a 90-day roadmap. You walk away with a blueprint — not a proposal to think about a blueprint.

Step 02

90-Day Growth Sprint

Fixed scope. Fixed timeline. I embed with your team and we execute the roadmap — building the positioning, content, campaigns, and systems that drive pipeline. Real work, real output, every week.

Step 03

Ongoing Partnership

For companies that want a permanent seat at the table. Fractional CMO/CRO leadership on a monthly retainer — strategic direction plus hands-on execution as your growth engine scales.

The transformation

What changes when your GTM is engineered instead of improvised.

Before

Hiring more reps to hit the number

Marketing that generates "brand awareness" but not pipeline

Positioning that sounds like every competitor

Content calendar with no connection to revenue

Growth that depends on founder selling

→

After

A revenue engine that scales without linear headcount

Marketing that generates qualified pipeline every month

Positioning that makes you the obvious choice in your category

Content that ranks, converts, and compounds

A GTM system that runs whether you're in the room or not

I'm not for everyone. And that's the point.

The best engagements start with honesty about fit. Here's who I work with — and who I don't.

Good Fit

B2B SaaS companies doing $10M–$200M ARR

Founders/CEOs who want a strategic partner, not a vendor

Teams ready to execute, not just "explore"

Companies where the product works but GTM hasn't caught up

Leaders who value speed and directness over politics

Not a Fit

Pre-revenue startups looking for a marketing plan

Companies that want a pretty deck, not real change

Orgs where every decision takes 3 committee meetings

Teams looking for a content writer, not a revenue leader

Anyone who thinks AI is a fad they can sit out

Boise, Idaho

The short version

Engineer → Operator → C-Suite → Exits → This.

I started as an engineer. Built products. Then I got pulled into the business side and discovered I was better at connecting great products to the markets that need them. Over 16 years, I've done every role in B2B SaaS — from writing code to running P&Ls to leading companies through acquisitions.

I spent five years running digital growth at Container and Packaging, scaling a traditional business with modern tactics. I've held C-suite roles at multiple companies and led two to successful exits. That operating experience — actually carrying the number, not just advising on it — is what makes this different.

Now I run Stibnite from Boise, Idaho. I work with a handful of B2B SaaS companies at a time, which means you get the depth of a full-time hire with the breadth of someone who's seen 50 different go-to-market motions.

2 Exits Led as Operator

C-Suite Multiple Companies

Engineer Background

AI-Native Operating Model

The old playbook is breaking. Let's build the new one.

30-minute call. No pitch deck. Just a conversation about where you are, where you're trying to go, and whether I can help you get there faster.

Book a 30-Minute Call

Free. No commitment. Real conversation.