SEO · AEO · WordPress migration
I help B2B teams improve search visibility, turn their expertise into content AI search can use, and move off WordPress when it slows the business down. Strategy, content, and implementation with one person accountable for the work.
For SaaS and service businesses with a website that needs to do more.
One website. Three jobs.
Help the right buyers find your pages in search.
Make your expertise clear, useful, and easy to reference.
Give your team a practical way to publish and improve.
LeanLaw: 300% more organic traffic over six months. Website changes: 1–2 weeks → under 30 minutes.
LeanLaw + PostHire ↓The work in practice
Two WordPress exits. Both made the website easier to improve. LeanLaw also saw organic traffic grow; PostHire improved its on-page SEO and adopted an editing workflow through ChatGPT.
WordPress migration · Organic growth
Moved away from WordPress to a faster site with a much shorter path from a requested change to a published update.
Organic traffic over six months
1–2 weeks → under 30 minutes
Time to make website changes
Faster load times
A better experience for visitors
WordPress migration · Easier editing
Moved off WordPress, improved its on-page SEO, and gained the ability to make website changes through ChatGPT, the team's preferred AI tool.
On-page SEO audit score
Changes through ChatGPT
A publishing workflow built around how the team wants to work
The score reflects on-page audit checks. Organic search results are measured separately.
What I work on
A technically sound site gives your content a chance to be found. Useful answers give buyers a reason to trust you. A manageable publishing process lets your team keep improving both.
I fix crawl and indexing issues, improve page structure and internal links, and build priority pages around the searches that matter to your buyers.
The goal: qualified organic visits that turn into enquiries.
Answer engine optimization means making your content easier for answer engines to discover, understand, and cite. I turn real expertise into clear answers, comparison pages, useful FAQs, and case studies, with evidence behind the claims.
The goal: accurate visibility in AI answers, alongside search traffic.
If WordPress means plugin maintenance, slow pages, or a queue for every edit, I plan and build a replacement around your team's needs. That can include an AI-assisted editing workflow.
The goal: a faster site and a team that can keep it current.
Google's guidance connects AI visibility to established SEO practices: accessible pages, useful content, and structured data that matches what visitors see. Read Google's guidance on AI features.
The offer
Start with an audit. Then choose an implementation sprint, with a WordPress migration if the evidence supports it. You can improve SEO and AEO on your current platform, too.
Find out what's limiting visibility, which buyer questions you should answer, and whether the website itself needs to change.
Implement the priorities on a defined set of pages. When a move makes sense, the sprint includes rebuilding and migrating the marketing site away from WordPress.
Keep working from the evidence after launch: improve the pages that matter, publish missing answers, and review what brings in qualified demand.
Best fit: B2B marketing sites for SaaS and service businesses. Hosting, CMS subscriptions, and specialist integrations are identified in the scope. Ecommerce, membership platforms, and complex applications need separate discovery.
Moving away from WordPress
The migration starts with what your site already does well: the pages people find, the links you've earned, and the paths that create enquiries. We preserve those foundations and improve the rest in stages.
The replacement can be a lightweight custom site or a CMS that fits your publishing needs. We agree how editing works, what it costs to run, and who owns the code and accounts before choosing the platform.
Talk through a WordPress exit ↗How we measure the work
We record the baseline before making changes, then track search performance, buyer actions, and the team's ability to maintain the site.
Relevant queries, organic clicks, priority page visibility, and AI citations where data is available. Repeat a defined set of buyer questions to track directional changes.
Form submissions, booked calls, and qualified leads from organic and identifiable AI referrals. Connect to CRM outcomes where the data allows.
Loading and interaction performance, publishing time, and the cost and effort of keeping the site current.
AI reporting covers part of the picture. Google includes AI feature traffic in its overall Web search reporting; Bing provides citation data for supported AI experiences. Prompt checks are samples, and referrals don't capture every AI-influenced visit.
Before we talk
Bring your URL, the things your team struggles to change, and any search or analytics data you already have.
SEO helps people discover your site through search engines. AEO focuses on making your content useful as an answer, including in AI search. They share foundations: accessible pages, clear information, credible evidence, and content that answers a real buyer question.
You can do SEO and AEO well on WordPress. A move is worth considering when maintenance, performance, or the editing process is holding your team back. The audit gives us a basis for choosing between improving the current site and replacing it.
Rankings can fluctuate while search engines process a migration. We preserve URLs where practical, test permanent redirects for changed pages, carry across important content and metadata, and monitor after launch. Google's guidance recommends keeping redirects for at least a year; ongoing ownership is part of the handoff.
No one can guarantee either. I commit to the agreed implementation, testing, and measurement. The work improves the foundations for discovery and gives buyers useful, credible content. Search engines and AI systems decide what they show.
That is the workflow PostHire chose. We can scope an AI-assisted editing process around your team's preferred tool, with previews, review, and a way to recover earlier versions. We'll demonstrate the workflow before handoff so your team knows which changes it can make.
The audit and sprint each have a fixed fee agreed before work starts. The build scope depends on the page inventory, content work, integrations, and whether we're migrating. You get a schedule, launch criteria, recurring platform costs, and a defined handoff in the proposal. The sprint includes 30 days of launch care; ongoing work is optional.
Publishing and performance improvements can be checked when the changes ship. Organic growth and AI visibility take time to assess as content is discovered and competition changes. We review trends against the baseline over the following months. LeanLaw's 300% organic traffic increase was measured over six months.
The guidance behind the approach
Google: AI features and your website · Google: site moves and migrations · Google: Core Web Vitals · Bing: AI citation reporting
Reviewed October 21, 2026.
We'll talk about how buyers find you, what your team needs to publish, and whether the right next step is an audit, a focused improvement, or a move off WordPress.
Book a call with Matt